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Ëó÷øèé Ìàðêåòïëåéñ Îäåæäû
Ìàðêåòïëåéñû ðàñêèíóëè ñåòè https://bayra.market/odezhda-ru-5/de...zayac-rost-62/
Öåíà òàêîãî ïðåäëîæåíèÿ ïîëíîñòüþ îïðàâäûâàåò âëîæåíèÿ https://bayra.market/galantereya-i-u...i-k1-00014919/
 êàðòî÷êå êàæäîé êîìïàíèè îïóáëèêîâàíû êëþ÷åâûå õàðàêòåðèñòèêè: ñðîê îêóïàåìîñòè, ñòîèìîñòü, îáîðîò è ò https://bayra.market/galantereya-i-u...i-k1-00017838/
ä https://bayra.market/galantereya-i-u...t-k1-00020776/
Ãëàâíûìè äðàéâåðàìè â Ozon íàçûâàþò ïîÿâëåíèå âñå íîâûõ ïóíêòîâ âûäà÷è è ïðîäàâöîâ íà ïëàòôîðìå: ïàðòíåðû-âëàäåëüöû ÏÂÇ èç ãîðîäîâ ñ íàñåëåíèåì äî 10 000 æèòåëåé äî êîíöà 2023 ãîäà îòêðûëè ïî÷òè 9000 ïóíêòîâ https://bayra.market/galantereya-i-u...a-k1-00017161/
Òåïåðü òî÷êè âûäà÷è â ìàëûõ íàñåëåííûõ ïóíêòàõ îõâàòèëè 81 ðåãèîí Ðîññèè, è òàêèõ ÏÂÇ ñòàëî âòðîå áîëüøå ïî ñðàâíåíèþ ñ 2022 ãîäîì — âñåãî óæå áîëåå 13 000 ÏÂÇ https://bayra.market/galantereya-i-u...h-k1-00016140/
Èìè âëàäåþò áîëåå 7500 ïðåäïðèíèìàòåëåé, äëÿ êîòîðûõ âîçìîæíîñòü îòêðûòü ïóíêò ìàðêåòïëåéñà — «âîçìîæíîñòü âåñòè áèçíåñ íà ñòûêå îíëàéí-êîììåðöèè è æèçíè ëþáèìîãî ãîðîäà», ïîÿñíÿþò â Ozon: «Ïóíêòû âûäà÷è èãðàþò âàæíóþ ðîëü â æèçíè ìàëûõ íàñåëåííûõ ïóíêòîâ, îáåñïå÷èâàÿ äîñòóï ê øèðîêîìó àññîðòèìåíòó òîâàðîâ è ñîçäàâàÿ äîïîëíèòåëüíûå ðàáî÷èå ìåñòà» https://bayra.market/galantereya-i-u...t_warehouse=56
Ðàíåå Ozon ïîäñ÷èòàë, ÷òî â ñðåäíåì íà îäèí ïóíêò âûäà÷è ïðèõîäèòñÿ 2,5 ðàáî÷èõ ìåñòà https://bayra.market/galantereya-i-u...o-k1-00014916/
Ïîäïèñûâàéòåñü íà òåìû:
Ãàçåòà «Êîììåðñàíòú» ¹150 îò 20 https://bayra.market/galantereya-i-u...l-k1-00001883/
08 https://bayra.market/shnurki/
2025, ñòð https://bayra.market/produkty-pitani...ta-80g-lidkon/
9 https://bayra.market/index.php?dispa..._sale&page=127
Èíòåðåñíûå êåéñû ðåãèîíàëüíûõ ïðîäàæ íà ìàðêåòïëåéñàõ https://bayra.market/ip-klimenko/?category_id=25482
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Ïðîäóêòû Ïèòàíèÿ Ìàðêåòïëåéñ
«×àùå âñåãî â îäíîì çàêàçå ïîëüçîâàòåëè ñîáèðàþò òîâàðû íåñêîëüêèõ êàòåãîðèé», — îòìå÷àåò Øóëüãèíà https://bayra.market/bizhuteriya/pag...s_multicolumns
Ðîññèéñêèé ðûíîê èíòåðíåò-òîðãîâëè çà 2023 ã https://bayra.market/index.php?dispa...n_sale&page=20
âûðîñëà íà 27% ãîä ê ãîäó, äî 6,35 òðëí ðóá., ïî äàííûì Àññîöèàöèè êîìïàíèé èíòåðíåò-òîðãîâëè (ÀÊÈÒ). Èç íèõ íà âíóòðåííèé ðûíîê ïðèõîäèòñÿ 97% ïîêóïîê èëè 6,16 òðëí ðóá https://bayra.market/oniks-finans-oo...=13641&page=21
Ïî ïðîãíîçó Data Insight, ðîññèéñêèé ðûíîê èíòåðíåò-òîðãîâëè â 2024 ã https://bayra.market/produkty-pitani...s_multicolumns
âûðàñòåò íà 36%, äî 10,7 òðëí ðóá., íî â äàëüíåéøåì òåìïû ðîñòà áóäóò íåèçáåæíî çàìåäëÿòüñÿ: ÷åì áîëüøå ðûíîê è åãî äîëÿ, òåì ñëîæíåå óäåðæèâàòü ïðåæíèå òåìïû ðîñòà https://bayra.market/galantereya-i-u...o-k1-00015807/
ëîêàëüíûå ÓÒÏ https://bayra.market/oniks-finans-oo...13641&page=164
Íàïðèìåð, «Òåñòèðîâàëîñü ïðè ?30°», «Òîíêàÿ è ëåãêàÿ òêàíü — èäåàëüíî äëÿ æàðêîãî êëèìàòà þãà», «100% çàùèòà îò âåòðà íà áåðåãó ìîðÿ» è òàê äàëåå; àäàïòàöèþ êîíòåíòà https://bayra.market/galantereya-i-u...i-k1-00009180/
Âìåñòî ñóõèõ ôîðìóëèðîâîê äåëàéòå àêöåíò íà ìåñòíûå ñöåíàðèè è ïðèâû÷êè https://bayra.market/ip-klimenko/?ca...d=24806&page=3
Íàïðèìåð, äëÿ ìîðñêèõ ðåãèîíîâ — «Äûøàùèé ìàòåðèàë äëÿ ëåòíèõ ïîåçäîê íà ìîðå», «Íåïðîäóâàåìàÿ òêàíü äëÿ ïîáåðåæüÿ» è òàê äàëåå, äëÿ ðåãèîíîâ ñ áîëüøèì êîëè÷åñòâîì ëåñîâ — «Èäåàëåí äëÿ ïîåçäêè çà ãðèáàìè», «Óäîáíî áðàòü â ïîåçäêè çà ãîðîä» è òàê äàëåå https://bayra.market/delikatesy-myas...enosti/page-2/
Òàêæå íóæíî áûëî òåõíè÷åñêè ðàçîáðàòüñÿ â ïîðÿäêå ðàáîòû ìàðêåòïëåéñà, íî ýòîìó ìîæíî íàó÷èòüñÿ, èçó÷èòü îòçûâû ñåëëåðîâ https://bayra.market/galantereya-i-u...t-k1-00017044/
Ìîé ñîâåò — çàðó÷èòüñÿ ïîääåðæêîé ïðîâåðåííîãî ìåíåäæåðà https://bayra.market/zhenschinam-ru/page-111/
Ó íàñ â êîìàíäå åñòü ìåíåäæåð, êîòîðûé çàíèìàåòñÿ êîíêðåòíî ýòîé ïëîùàäêîé, è âñå äåòàëè ïðîäâèæåíèÿ — çàïîëíåíèå êàðòî÷åê è äðóãèå íþàíñû — âåäåò îíà, ÷òîáû ÿ êàê ñîáñòâåííèê áèçíåñà íå ðàñïûëÿëàñü íà âñ¸ https://bayra.market/ip-klimenko/?ca...d=24757&page=1
×àùå âñåãî íà Ozon ïîêóïàþò òîâàðû ïîâñåäíåâíîãî ñïðîñà — ïðîäàæè âûðîñëè íà 270% ãîä ê ãîäó, à ïðîäóêòû ïèòàíèÿ — 291% ãîä ê ãîäó https://bayra.market/zhenschinam-ru/page-53/
 Íîâîñèáèðñêå âûðîñëè ïðîäàæè òîâàðîâ äëÿ õîááè è òâîð÷åñòâà, àêñåññóàðîâ äëÿ ôèòíåñà, òîâàðîâ äëÿ áëàãîóñòðîéñòâà äà÷è https://bayra.market/produkty-pitani...onad-fm-10-kg/
Ïî çàïðîñó https://bayra.market/galantereya-i-u...o-k1-00019152/
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Ìàðêåòïëåéñ Ìàãàçèíîâ Îäåæäû
Îáúåêò ïðîäàí https://bayra.market/odezhda-ru-5/de...pudra-r-42-44/
 2025 ãîäó ïðîäàâåö òîâàðîâ äëÿ âçðîñëûõ ñòîëêíóëñÿ ñ ïàäåíèåì ïðîäàæ íà Ozon ïîñëå êðàòêîâðåìåííîãî ðîñòà https://bayra.market/odezhda-ru-5/de...belyy-rost-86/
Ðåøàþùèå èçìåíåíèÿ ïðîèçîøëè ïîñëå ñèñòåìíîãî ïîäõîäà ê àíàëèòèêå è îïòèìèçàöèè ìàãàçèíà https://bayra.market/galantereya-i-u...h-k1-00001071/
 Ïèòåðå Wildberries óñòóïèë ïåðâåíñòâî Ozon, íà êîòîðûé ïðèõîäèòñÿ 52% çàêàçîâ íà ìàðêåòïëåéñàõ https://bayra.market/galantereya-i-u...i-k1-00020703/
— Òåì íå ìåíåå áîëüøèíñòâî íàøèõ êëèåíòîâ íà Wildberries — ýòî ëþäè, êîòîðûå çíàþò î áðåíäå, ÿâëÿþòñÿ ïîñòîÿííûìè ïîêóïàòåëÿìè, ïèøóò íàì çàìå÷àòåëüíûå îòçûâû, ïðîÿâëÿþò èíòåðåñ ê íàì, è ýòî íå ìîæåò íå ðàäîâàòü è íå ìîòèâèðîâàòü íà íîâûå ñâåðøåíèÿ https://bayra.market/oniks-finans-oo...=25987&page=15
Âûéòè èç ïîëíîýêðàííîãî ðåæèìà https://bayra.market/oniks-finans-ooo/?page=112
Îñîáîå óäèâëåíèå âûçâàëî è òî, ÷òî ëþäè çàêàçûâàþò è âûêóïàþò íàøè âåùè â ãîðîäàõ ïðèñóòñòâèÿ íàøèõ îôëàéí-ìàãàçèíîâ â Òîìñêå è Íîâîñèáèðñêå https://bayra.market/galantereya-i-u...t_warehouse=56
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Ïðîäàæà Ìàðêåòïëåéñîâ
«Ëó÷øå âñåãî âêëàäûâàòüñÿ â ïðîäâèæåíèå âíóòðè ìàðêåòïëåéñîâ»
Äîëÿ ðåãèîíîâ â ðîññèéñêîì îíëàéí-ðåòåéëå ñòàíîâèòñÿ âñå çàìåòíåå https://bayra.market/galantereya-i-u...o-k1-00020644/
Ïî äàííûì Ozon, ïðîäàæè â ìàëûõ ãîðîäàõ ñ íàñåëåíèåì äî 10 000 æèòåëåé â 2023 ãîäó ðîñëè â äâà ðàçà áûñòðåå, ÷åì â öåëîì íà ìàðêåòïëåéñå, çà ñ÷åò îïåðåæàþùåãî ðîñòà ÷èñëà ïîêóïàòåëåé https://bayra.market/galantereya-i-u...t_warehouse=56
Ïðè ýòîì çàêàçû èç òàêèõ íàñåëåííûõ ïóíêòîâ ñòàëè äåëàòü â 2023 ãîäó â ÷åòûðå ðàçà ÷àùå https://bayra.market/oniks-finans-ooo/?page=56
Òàêîé ðîñò â êîìïàíèè îáúÿñíÿþò òðåõêðàòíûì óâåëè÷åíèåì ÷èñëà ÏÂÇ â ìàëûõ ãîðîäàõ çà ãîä https://bayra.market/galantereya-i-u...e-k1-00019076/
Ó÷àñòíèêè ðûíêà è ýêñïåðòû ïîäòâåðæäàþò òåíäåíöèþ: ïî èõ ñëîâàì, â ïðîâèíöèè îíëàéí-òîðãîâëÿ òîëüêî íà÷èíàåò ðàçâèâàòüñÿ, è â ñëåäóþùèå íåñêîëüêî ëåò ïîêóïàòåëè â ãëóáèíêå ñòàíóò äðàéâåðàìè âñåãî e-commerce â ñòðàíå https://bayra.market/produkty-pitani...lyk-h-k-400-g/
Ïîñëå àíàëèçà ñèòóàöèè âûÿñíèëàñü ñõåìà ïîäñòàâû: îäèí èç êîíêóðåíòîâ çàêàçàë áîëüøóþ ïàðòèþ øîïïåðîâ íîâîñèáèðñêîãî ñåëëåðà, âëîæèë â êàæäóþ ìîäåëü çàðàíåå ïîäãîòîâëåííóþ áèðêó è îòïðàâèë íàçàä https://bayra.market/galantereya-i-u...h-k1-00011985/
Ïîñëå ýòîãî «êèòàéñêèå» ñóìêè ïîåõàëè ïî âñåé Ðîññèè https://bayra.market/index.php?dispa...n_sale&page=13
Ïðè ýòîì, îòñëåäèòü, êòî è êîãäà ñäåëàë çàêëàäêó íåâîçìîæíî https://bayra.market/galantereya-i-u...t-k1-00016848/
Êàê íåâîçìîæíî íàéòè è âñå ìîäåëè ñ ïîääåëüíûìè áèðêàìè https://bayra.market/galantereya-i-u...kolco-ru-1312/
— Òåì íå ìåíåå áîëüøèíñòâî íàøèõ êëèåíòîâ íà Wildberries — ýòî ëþäè, êîòîðûå çíàþò î áðåíäå, ÿâëÿþòñÿ ïîñòîÿííûìè ïîêóïàòåëÿìè, ïèøóò íàì çàìå÷àòåëüíûå îòçûâû, ïðîÿâëÿþò èíòåðåñ ê íàì, è ýòî íå ìîæåò íå ðàäîâàòü è íå ìîòèâèðîâàòü íà íîâûå ñâåðøåíèÿ https://bayra.market/zhenschinam-ru/page-9/
Ìàòåðèàë ïî òåìå https://bayra.market/galantereya-i-u...h-k1-00017474/
ïðåäñòàâèòåëü áðåíäà íàòóðàëüíîé àâòîðñêîé êîñìåòèêè «ZAHAROVA»
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Ìàðêåòïëåéñ Ìàãàçèí Îäåæäû
Ìàëàÿ çåìëÿ https://bayra.market/galantereya-i-u...o-k1-00017534/
— Ozon â êà÷åñòâå ïåðâîé ïëîùàäêè — îòëè÷íûé âàðèàíò, ïîòîìó ÷òî çäåñü áàíàëüíî áîëåå ïðîäâèíóòàÿ è îïåðàòèâíàÿ ïîääåðæêà, ÷åì íà Wildberries https://bayra.market/galantereya-i-u...y-k1-00019360/
Ozon çàèíòåðåñîâàí â òîì, ÷òîáû ïîìî÷ü ñåëëåðó ðàçîáðàòüñÿ ñ ñîáñòâåííûìè êîñÿêàìè, à åùå ó íåãî îãðîìíàÿ îáó÷àþùàÿ ïëàòôîðìà ñ îòâåòàìè íà âñå òâîè âîïðîñû https://bayra.market/galantereya-i-u...o-k1-00014922/
Íà Ozon òàêæå áîëåå óäîáíûé êàáèíåò ïðîäàâöà, êîòîðûé íå òàê ÷àñòî âûëåòàåò, à òàêæå ïîäðîáíàÿ âíóòðåííÿÿ àíàëèòèêà è õîðîøèé ìåõàíèçì àêöèé https://bayra.market/galantereya-i-u...i-k1-00019751/
Ýòèì ïëîùàäêà è ïîäêóïàåò íà÷èíàþùåãî ïðîäàâöà https://bayra.market/sergu/page-69/
Áåñïëàòíàÿ ðåãèñòðàöèÿ äëÿ ìíîãèõ òîæå ðåøàþùèé ôàêòîð https://bayra.market/galantereya-i-u...t-k1-00018978/
 Ñèáèðè ðàñòåò ñïðîñ íà ôðàíøèçû êðóïíåéøèõ ìàðêåòïëåéñîâ https://bayra.market/galantereya-i-u...o-k1-00017837/
Ïóíêòû âûäà÷è çàêàçîâ Ozon https://bayra.market/galantereya-i-u...t_warehouse=56
Âñåãî 9 ïóíêòîâ https://bayra.market/galantereya-i-u...i-k1-00015102/
Þëèÿ Èëüåâà https://bayra.market/produkty-pitani...ebe-i-mne-2kg/
Ðûíî÷íûå ïðè÷èíû https://bayra.market/oniks-finans-oo...13641&page=157
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Ñ Ìàðêåòïëåéñàìè
ñîçäàòåëüíèöà áðåíäà Almo https://bayra.market/galantereya-i-u...i-k1-00019772/
Ïðåæäå ÷åì ïðèíèìàòü äàëüíåéøèå ðåøåíèÿ, ïðîàíàëèçèðóéòå:
Ñåé÷àñ óæå ìíîãèå ñåëëåðû ïîíèìàþò, ÷òî ÷òîáû âûéòè â òîï âûäà÷è íóæíî, ÷òîáû ñîâïàëî íåñêîëüêî ôàêòîðîâ:
Çàêëþ÷åíèå https://bayra.market/galantereya-i-u...i-k1-00019796/
Ìàðêåòïëåéñû https://bayra.market/oniks-finans-oo...=24499&page=62
Ïóíêòû âûäà÷è Ozon https://bayra.market/galantereya-i-u...i-k1-00017055/
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Ìàðêåòïëåéñ Êóïèòü Îäåæäó
îñíîâàòåëüíèöà áðåíäà The basters https://bayra.market/galantereya-i-u...h-k1-00012040/
Äâà ïóíêòà âûäà÷è çàêàçîâ â ñïàëüíîì ðàéîíå Íîâîñèáèðñêà https://bayra.market/galantereya-i-u...i-k1-00000461/
Îáúåêò ïðîäàí https://bayra.market/odezhda-ru-5/de...-rost-158-164/
 Ñèáèðè ðàñòåò ÷èñëî ïóíêòîâ âûäà÷è çàêàçîâ ñ ìàðêåòïëåéñîâ https://bayra.market/oniks-finans-ooo/?page=62
Òàê, â 2024 ãîäó êîëè÷åñòâî òî÷åê Wildberries óâåëè÷èëîñü íà 50%, Ozon — íà 33%, «ßíäåêñ Ìàðêåòà» — íà 15%.  2025 ãîäó ñåòè íàìåðåíû ñîõðàíèòü ýòó äèíàìèêó https://bayra.market/galantereya-i-u...i-k1-00020891/
Ñïîñîáñòâóåò ðàçâèòèþ ïóíêòîâ âûäà÷è ðîñò ðûíêà ýëåêòðîííîé òîðãîâëè — êðóïíåéøèå ìàðêåòïëåéñû ðàñøèðÿþòñÿ â ðåãèîíàõ https://bayra.market/galantereya-i-u...t-k1-00009369/
Âïðî÷åì, íàñûùåííîñòü ðàñòåò, à âìåñòå ñ òåì ðûíîê ñòàíîâèòñÿ âñå áîëåå êîíêóðåíòíûì https://bayra.market/oniks-finans-oo...=24500&page=30
Ýêñïåðòû ïîëàãàþò, ÷òî â ñêîðîì âðåìåíè â êðóïíûõ ãîðîäàõ êîëè÷åñòâî ÏÂÇ ïðåâûñèò ñïðîñ íà íèõ https://bayra.market/galantereya-i-u...h-k1-00014090/
Îêóïàåìîñòü https://bayra.market/produkty-pitani...skiy-45-245-g/
×òî ó÷åñòü ïðè ðàáîòå https://bayra.market/ip-klimenko/?ca...d=24702&page=8
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Äåòñêàÿ Îäåæäà Ìàðêåòïëåéñû
Âàæíàÿ ñòàòèñòèêà ïðîäàâöà ïî ñêëàäàì èç àíàëèòè÷åñêîãî ïëàãèíà https://bayra.market/odezhda-ru-5/de...hevye-rost-68/
Ìàðêåò áåç ïëåéñà: ÷åãî íå õâàòàåò äëÿ èíòåðíåò-òîðãîâëè â Ñèáèðè https://bayra.market/zhenschinam-ru/...s_multicolumns
 2021 ãîäó — «ïî ïðèêîëó» è íå èìåÿ òàêèõ ãðàíäèîçíûõ ïëàíîâ, êàê ñåé÷àñ — ìû çàòåñòèëè îôëàéí-ïðîäàæè è ïðîäàæè â çàïðåùåííîé ñîöñåòè, à ïîñëå ýòîãî ðåøèëè, ÷òî ìîæíî âëèâàòüñÿ è â ìàðêåòïëåéñû https://bayra.market/galantereya-i-u...h-k1-00001356/
Òàê è âûøëè, íà÷àëè ðàçáèðàòüñÿ è óãëóáëÿòüñÿ https://bayra.market/galantereya-i-u...a-k1-00018130/
—  ïåðâóþ î÷åðåäü ýòî êàñàåòñÿ ñàìîçàíÿòûõ https://bayra.market/produkty-pitani...-450g-barilla/
Ñåãîäíÿ èì èíòåðåñíî îäíî, çàâòðà — äðóãîå https://bayra.market/galantereya-i-u...i-k1-00001574/
Èçãîòîâèëè îíè òîâàðà íà 3…4 ìåñÿöà, ïðîäàëè åãî, è âñå https://bayra.market/oniks-finans-oo...=25987&page=48
Ñ äðóãèìè ôîðìàìè âåäåíèÿ áèçíåñà ñèòóàöèÿ ñòàáèëüíåå: çàéäÿ íà ìàðêåòïëåéñ, îíè ïðîäîëæàþò ðàáîòàòü è ó÷èòüñÿ èì îïåðèðîâàòü, ÷òîáû ïîëó÷àòü ìàêñèìàëüíûé îáîðîò, — ðàññêàçûâàåò ýêñïåðò https://bayra.market/produkty-pitani...inalnye-100-g/
Íà÷àòü ëó÷øå ñ óñèëåíèÿ ïîçèöèé â òîï-3 ðåãèîíîâ, ãäå âàø ïðîäóêò óæå ïîêàçûâàåò õîðîøèå ðåçóëüòàòû https://bayra.market/oniks-finans-oo...=25987&page=95
Óâåëè÷åíèå ñêëàäñêèõ çàïàñîâ â ýòèõ çîíàõ ïîçâîëÿåò ïðîâåðèòü ïîòåíöèàë ðîñòà https://bayra.market/ip-klimenko/?category_id=24755
— Äåâóøêà âîçìóùàëàñü ïî ïîâîäó òîãî, ÷òî âíóòðè ïðåìèàëüíîé ñóìêè îíà îáíàðóæèëà áèðêó, ãäå íà êîðÿâîì ðóññêîì ÿçûêå áûëî íàïèñàíî — «Ïðîèçâåäåíî â Êèòàå», — ðàññêàçûâàåò ñîáåñåäíèê Infopro54 https://bayra.market/galantereya-i-u...i-k1-00011670/
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Áðåíä Îäåæäû Íà Ìàðêåòïëåéñàõ
Ìîæíî ïîèãðàòü ñ ïñèõîëîãèåé öåíû https://bayra.market/galantereya-i-u...i-k1-00014896/
 ðåãèîíàõ ñ áîëåå íèçêîé ïîêóïàòåëüíîé ñïîñîáíîñòüþ ëó÷øå ðàáîòàþò íåðîâíûå öåíû (íàïðèìåð, 998 ? âìåñòî 1000 ?). Äëÿ Ìîñêâû èëè Ïåòåðáóðãà ýòî íå òàê êðèòè÷íî https://bayra.market/galantereya-i-u...t_warehouse=56
Òåñòèðóéòå öåíîâûå ãèïîòåçû https://bayra.market/galantereya-i-u...i-k1-00002178/
Îäíàêî ïðè ýòîì íå îáÿçàòåëüíî ñíèæàòü öåíó — ìîæíî äàòü äîïîëíèòåëüíóþ öåííîñòü https://bayra.market/galantereya-i-u...i-k1-00012345/
Íàïðèìåð, åñëè ïî çàäàííîé öåíå òîâàð ïðîäàåòñÿ ïëîõî, âìåñòî ñíèæåíèÿ íà 5% ìîæíî ïðèêëàäûâàòü ê êàæäîìó çàêàçó ïðèÿòíûé íåäîðîãîé ïîäàðîê è îáÿçàòåëüíî îòðàçèòü ýòî íà êàðòî÷êå https://bayra.market/kostyumy-i-komplekty-ru-2/page-5/
Äëÿ ðåãèñòðàöèè íà ïëîùàäêàõ íåîáõîäèìî èìåòü ñòàòóñ ñàìîçàíÿòîãî èëè ñâèäåòåëüñòâî î ëþáîé äðóãîé ôîðìå ãîñóäàðñòâåííîé ðåãèñòðàöèè áèçíåñà, ÝÖÏ https://bayra.market/galantereya-i-u...t-k1-00019971/
Èíòåðíåò-òîðãîâëÿ, à ñ íåþ è ìàðêåòïëåéñû, çàâîåâûâàþò âñå áîëüøóþ ïîïóëÿðíîñòü ó ïîòðåáèòåëåé https://bayra.market/odezhda-ru-5/de...ta-rost-56-62/
Òàê, ïî îöåíêàì àãåíòñòâà Data Insight , íà êîòîðûå ññûëàåòñÿ Forbes , â 2023 îáúåì ïðîäàæ ÷åðåç èíòåðíåò âûðîñ áîëåå ÷åì íà 36% è ïðåâûñèë 7,9 òðëí ðóáëåé, à êîëè÷åñòâî çàêàçîâ âûðîñëî íà 76% — äî 4,5 ìëðä https://bayra.market/galantereya-i-u...t_warehouse=56
12 750 000 ô https://bayra.market/odezhda-ru-5/de...hevyy-rost-62/
Ïðîäàâåö çàêàçàë àâòîìàòèçàöèþ àíàëèçà ãåîãðàôèè çàêàçîâ ÷åðåç API ìàðêåòïëåéñîâ è ðàñ÷åòà îïòèìàëüíûõ ïîñòàâîê ñ ó÷åòîì ôàêòè÷åñêîãî ñïðîñà ïîêóïàòåëåé https://bayra.market/odezhda-ru-5/de...kolad-rost-56/
Àëãîðèòì âûáèðàë áëèæàéøèå ñêëàäû, ó÷èòûâàë ìèíèìàëüíûå îñòàòêè, òîâàðû â ïóòè è äðóãèå ïàðàìåòðû, à òàêæå ïîçâîëÿë îãðàíè÷èâàòü ñïèñîê ñêëàäîâ ïðè íåîáõîäèìîñòè https://bayra.market/galantereya-i-u...t-k1-00001856/
 èññëåäîâàíèè áûëà òàêæå ïðîàíàëèçèðîâàíà ïîïóëÿðíîñòü øåñòè óíèâåðñàëüíûõ ìàðêåòïëåéñîâ â ãîðîäàõ-ìèëëèîííèêàõ https://bayra.market/produkty-pitani...ovyy-stm-180g/
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Ìàðêåòïëåéñû Îäåæäû Ðîññèÿ
×èñòàÿ ïðèáûëü https://bayra.market/galantereya-i-u...h-k1-00001401/
Ñòîëêíóâøèìñÿ ñ àòàêîé êîíêóðåíòîâ ñåëëåðàì Àëåêñåé Ìîñêàëåíêî ñîâåòóåò, â ïåðâóþ î÷åðåäü, íàïèñàòü â òåõïîääåðæêó ìàðêåòïëåéñà https://bayra.market/ovoschi-konservirovannye/
Ñåðãåé Ìîëîäîâ ñ÷èòàåò, ÷òî ó÷àñòíèêè ðûíêà ðîçíè÷íîé òîðãîâëè ñåé÷àñ â öåëîì äåëàþò ñòàâêó íà ðàçâèòèå â ðåãèîíàõ https://bayra.market/ip-klimenko/?category_id=24763
Áëàãîäàðÿ ýòîìó âûñîêèé ïîòåíöèàë äëÿ ñêëàäñêîãî äåâåëîïìåíòà ñóùåñòâóåò â òîì ÷èñëå íà Óðàëå è â Ñèáèðè, îòìå÷àåò îí https://bayra.market/odezhda-ru-5/de...zovyy-rost-62/
 ýòîì ãîäó 56% îò îáùåãî îáúåìà ñïðîñà îíëàéí-îïåðàòîðîâ íà ñêëàäû ïðèøëîñü íà ðåãèîíû, â òðàäèöèîííîé ðîçíèöå ïîêàçàòåëü âûøå — 78%, ãîâîðèò ãîñïîäèí Êðîòåíêîâ https://bayra.market/galantereya-i-u...e-k1-00020889/
×òî ïîëüçóåòñÿ ñïðîñîì https://bayra.market/galantereya-i-u...i-k1-00015718/
— Òàêæå ìû ïîíÿëè, ÷òî íóæíî ðàçäåëÿòü àññîðòèìåíò â ìàãàçèíàõ è íà ìàðêåòïëåéñàõ https://bayra.market/ip-klimenko/?ca...d=24806&page=6
Íî åñòü è èñêëþ÷åíèÿ: îäåæäó, êîòîðàÿ ïðåäñòàâëåíà â ìàãàçèíàõ, ìû îòïðàâëÿåì íà ìàðêåòïëåéñ òîëüêî â òîì ñëó÷àå, åñëè îíà «âûñòðåëèëà» ïî îñòàëüíûì êàíàëàì ïðîäàæ https://bayra.market/bizhuteriya/page-87/
Èíà÷å òîâàðû òàê è áóäóò ëåæàòü íà ñêëàäàõ Wildberries, òåì ñàìûì çàìîðîçèâ îáîðîòíûå ñðåäñòâà https://bayra.market/galantereya-i-u...t_warehouse=56
Îäíàæäû ó íàñ íå ïðèíÿëè áîëüøóþ ïîñòàâêó àâòîïàðôþìîâ íà ñêëàäå Ozon â Ìîñêâå https://bayra.market/odezhda-ru-5/de...ad-rost-68-74/
Ìû áûëè íå òàêèìè ïðîææåííûìè, ïîýòîìó íå çíàëè, ÷òî íà ýòèêåòêå ñî øòðèõêîäîì íóæíî áûëî óêàçàòü ñðîê ãîäíîñòè, äàæå åñëè îí íå îãðàíè÷åí https://bayra.market/odezhda-ru-5/de...kolad-rost-68/
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Ìàðêåòïëåéñ Êóïèòü Îäåæäó
115 000 ô /ìåñ https://bayra.market/produkty-pitani...asch-atm-1-kg/
×àùå âñåãî íà Ozon ïîêóïàþò òîâàðû ïîâñåäíåâíîãî ñïðîñà — ïðîäàæè âûðîñëè íà 270% ãîä ê ãîäó, à ïðîäóêòû ïèòàíèÿ — 291% ãîä ê ãîäó https://bayra.market/galantereya-i-u...i-k1-00000189/
 Íîâîñèáèðñêå âûðîñëè ïðîäàæè òîâàðîâ äëÿ õîááè è òâîð÷åñòâà, àêñåññóàðîâ äëÿ ôèòíåñà, òîâàðîâ äëÿ áëàãîóñòðîéñòâà äà÷è https://bayra.market/odezhda-ru-5/de...ryata-rost-68/
Ñïðîñ íà ïðîòåñòèðîâàííûé Ïóòèíûì êðåì îò «Êðàñíîïîëÿíñêîé êîñìåòèêè» âûðîñ íà 40%
Ðåãèîíàëüíûé ìàðêåòèíã: òî÷å÷íîå âîçäåéñòâèå https://bayra.market/galantereya-i-u...t-k1-00014458/
Ñåëëåð ñ îáîðîòîì áîëåå 300 ìëí ðóáëåé â ãîä, ðàáîòàþùèé íà Wildberries è Ozon ñ áîëåå ÷åì 2000 àðòèêóëîâ, ñòîëêíóëñÿ ñî ñëåäóþùåé ïðîáëåìîé: ðó÷íîé ðàñ÷åò ïîñòàâîê ïî èñòîðè÷åñêèì äàííûì áûë òðóäîåìêèì, íåòî÷íûì è îñîáåííî ñëîæíûì äëÿ íîâûõ òîâàðîâ áåç èñòîðèè ïðîäàæ https://bayra.market/produkty-pitani...iy-msz-briket/
Ïîñëå àíàëèçà ñèòóàöèè âûÿñíèëàñü ñõåìà ïîäñòàâû: îäèí èç êîíêóðåíòîâ çàêàçàë áîëüøóþ ïàðòèþ øîïïåðîâ íîâîñèáèðñêîãî ñåëëåðà, âëîæèë â êàæäóþ ìîäåëü çàðàíåå ïîäãîòîâëåííóþ áèðêó è îòïðàâèë íàçàä https://bayra.market/produkty-pitani...g-kupechestvo/
Ïîñëå ýòîãî «êèòàéñêèå» ñóìêè ïîåõàëè ïî âñåé Ðîññèè https://bayra.market/oniks-finans-oo...=25987&page=25
Ïðè ýòîì, îòñëåäèòü, êòî è êîãäà ñäåëàë çàêëàäêó íåâîçìîæíî https://bayra.market/produkty-pitani...g-pl-b-moreko/
Êàê íåâîçìîæíî íàéòè è âñå ìîäåëè ñ ïîääåëüíûìè áèðêàìè https://bayra.market/galantereya-i-u...t-k1-00020521/
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Ìàðêåòïëåéñû Ïðîäàæà Îäåæäû
Ôîòî: Ðîìàí ßðîâèöûí, Êîììåðñàíòú https://bayra.market/galantereya-i-u...o-k1-00020636/
Èíòåðåñíàÿ íîâîñòü? À âåäü íîâîñòè ãîðàçäî óäîáíåå îòñëåæèâàòü â Telegram https://bayra.market/oniks-finans-oo...=13422&page=85
Ïîäïèøèòåñü íà íàø Telegram-êàíàë âîò ïî ýòîé ññûëêå https://bayra.market/oniks-finans-oo...ge=16&page=150
È âû áóäåòå è ÷èòàòü, è ïîëó÷àòü âñå ñàìîå âàæíîå íàèáîëåå óäîáíûì ñïîñîáîì https://bayra.market/kolca/page-12/
Ìàðêåòïëåéñ Wildberries çàêðûë êðóïíóþ ñäåëêó íà ñêëàäñêîì ðûíêå https://bayra.market/galantereya-i-u...i-k1-00017352/
Êîìïàíèÿ àðåíäîâàëà áîëåå 40 òûñ https://bayra.market/index.php?dispa..._sale&page=118
êâ https://bayra.market/galantereya-i-u...niya/page-116/
ì íåäàëåêî îò Êðàñíîÿðñêà https://bayra.market/ip-klimenko/?ca...d=25701&page=5
Ïîìåùåíèå îáîéäåòñÿ åé â 500 ìëí ðóá https://bayra.market/galantereya-i-u...i-k1-00019997/
åæåãîäíî https://bayra.market/oniks-finans-oo...=13641&page=42
Ïëîùàäè áóäóò èñïîëüçîâàòüñÿ â êà÷åñòâå ðàñïðåäåëèòåëüíîãî öåíòðà äëÿ ðàñøèðåíèÿ ïðèñóòñòâèÿ â Ñèáèðè https://bayra.market/produkty-pitani...lastochka-1kg/
Ñåé÷àñ îñíîâíîé ôîêóñ ðàçâèòèÿ ìàðêåòïëåéñîâ — íåáîëüøèå ãîðîäà https://bayra.market/galantereya-i-u...o-k1-00008890/
— Òàêæå ìû ïîíÿëè, ÷òî íóæíî ðàçäåëÿòü àññîðòèìåíò â ìàãàçèíàõ è íà ìàðêåòïëåéñàõ https://bayra.market/odezhda-ru-5/de...mi-rost-56-62/
Íî åñòü è èñêëþ÷åíèÿ: îäåæäó, êîòîðàÿ ïðåäñòàâëåíà â ìàãàçèíàõ, ìû îòïðàâëÿåì íà ìàðêåòïëåéñ òîëüêî â òîì ñëó÷àå, åñëè îíà «âûñòðåëèëà» ïî îñòàëüíûì êàíàëàì ïðîäàæ https://bayra.market/galantereya-i-u...i-k1-00000713/
Èíà÷å òîâàðû òàê è áóäóò ëåæàòü íà ñêëàäàõ Wildberries, òåì ñàìûì çàìîðîçèâ îáîðîòíûå ñðåäñòâà https://bayra.market/galantereya-i-u...o-k1-00000377/
Êàæäûé ìàðêåòïëåéñ îêàçûâàåò ïîñòàâùèêàì ðÿä äîïîëíèòåëüíûõ ñåðâèñîâ https://bayra.market/galantereya-i-u...i-k1-00015781/
Ýòî ýëåêòðîííûé äîêóìåíòîîáîðîò, ìàðêåòèíãîâûå óñëóãè ïî ïðîäâèæåíèþ òîâàðîâ íà ïëîùàäêå, àíàëèòèêà ïî òîâàðàì è ïîâåäåíèþ ïîòðåáèòåëåé, îáó÷àþùèå ìåðîïðèÿòèÿ https://bayra.market/produkty-pitani...midok-chernyy/
Áèçíåñìåí õîòåë ñîçäàòü ñèáèðñêèé ìàðêåòïëåéñ è êèíóë èðêóòñêèõ àéòèøíèêîâ áîëüøå ÷åì íà ìèëëèîí https://bayra.market/galantereya-i-u...h-k1-00013519/
Ïðîãðàììèñò Åâãåíèé Ïîëîâèíêèí ðàññêàçàë, ÷òî Ýðäýì Æàìáàëîâ âûøåë íà åãî êîìàíäó ðàçðàáîò÷èêîâ ñ âêóñíûì ïðåäëîæåíèåì — ñäåëàòü ñîáñòâåííîå ïðèëîæåíèå äëÿ ïðîäàæè êèòàéñêèõ òîâàðîâ https://bayra.market/oniks-finans-ooo/?page=33
Ôèíàíñèðîâàòü âñ¸ Æàìáàëîâ ðåøèë âñêëàä÷èíó è ñîçäàë àêöèîíåðíîå îáùåñòâî https://bayra.market/produkty-pitani...vochnyy-400-g/
Ðåáÿòà âçÿëèñü çà çàêàç — è î÷åíü óñïåøíî, ïðîåêò ðàçâèâàëñÿ https://bayra.market/galantereya-i-u...i-k1-00016883/
ÏÂÇ SindbadÑity îòêðûëèñü â íåñêîëüêèõ ãîðîäàõ, êëèåíòîâ áûëî áîëüøå 10 òûñÿ÷ https://bayra.market/produkty-pitani...-kapusty-400g/
Âîò òîëüêî äåíüãè îò Ýðäåìà âñ¸ íå êàïàëè https://bayra.market/orehi-cukaty-suhofrukty/
 êàêîé-òî ìîìåíò îí ïîïðîùàëñÿ ñ êîìàíäîé äåâåëîïåðîâ è âûêèíóë èõ èç ðàáî÷èõ ÷àòîâ https://bayra.market/galantereya-i-u...i-k1-00020709/
Ïàðíè îñòàëèñü íè ñ ÷åì, ÿêîáû êàê è êëèåíòû, æäàâøèå òîâàðû, è òå, êòî âëîæèëñÿ â äåëî https://bayra.market/galantereya-i-u...t-k1-00020147/
Àéòèøíèêè îáðàòèëèñü â ñóä ïîëãîäà íàçàä, äåëî âûèãðàëè https://bayra.market/galantereya-i-u...t_warehouse=56
Òåïåðü Æàìáàëîâûì áóäóò çàíèìàòüñÿ ïðèñòàâû https://bayra.market/galantereya-i-u...i-k1-00013826/
Ïîäïèñûâàéñÿ íà Babr Mash https://bayra.market/oniks-finans-ooo/?page=86
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Ìàðêåòïëåéñû Îäåæäû Â Ðîññèè
Âàæíàÿ ñòàòèñòèêà ïðîäàâöà ïî ñêëàäàì èç àíàëèòè÷åñêîãî ïëàãèíà https://bayra.market/galantereya-i-u...t-k1-00011104/
Öåíîâàÿ ïîëèòèêà è àêöèè: ãèáêîñòü êàê ïðåèìóùåñòâî https://bayra.market/produkty-pitani...taya-avs-160g/
Ñåé÷àñ Wildberries ñòðîèò â Êðàñíîÿðñêå ñîáñòâåííûé ëîãîïàðê íà 200 òûñ https://bayra.market/kolca/page-24/
êâ https://bayra.market/galantereya-i-u...y-k1-00008722/
ì, èíâåñòèöèè â êîòîðûé îöåíèâàþòñÿ â 10 ìëðä ðóá https://bayra.market/galantereya-i-u...o-k1-00000720/
Àðåíäà ïëîùàäåé â ïåðèîä ñòðîèòåëüñòâà ñâÿçàíà ñ íåîáõîäèìîñòüþ çàêðûòü êðàòêîñðî÷íûå ïîòðåáíîñòè â ïëîùàäÿõ, ãîâîðèò ïàðòíåð NF Group Êîíñòàíòèí Ôîìè÷åíêî https://bayra.market/galantereya-i-u...60/?_ajax_data[yandex_metrika][added][0][id]=59790&_ajax_data[yandex_metrika][added][0][quantity]=1&_ajax_data[yandex_metrika][added][0][price]=848.00&_ajax_data[yandex_metrika][added][0][name]=Áðîøü Àðòèêóë: K1-00016386
Èãîðü Êðîòåíêîâ íå èñêëþ÷àåò, ÷òî ïëîùàäêè áóäóò ðåøàòü ðàçíûå çàäà÷è https://bayra.market/oniks-finans-oo...=24499&page=32
Ñîáñòâåííûé ôóëôèëìåíò-öåíòð íóæåí äëÿ õðàíåíèÿ òîâàðîâ, à àðåíäîâàííûé ëîãîïàðê — äëÿ èõ ðàñïðåäåëåíèÿ ïåðåä îòïðàâêîé â ïóíêòû âûäà÷è https://bayra.market/ip-klimenko/?page=59
×òî ìû ñäåëàëè: âçÿëè íåñêîëüêî êîíñóëüòàöèé ó ïðîôåññèîíàëîâ, íà÷àëè èçó÷àòü âñ¸ îïûòíûì ïóòåì, è ìåòîäîì ïðîá è îøèáîê íàø îáîðîò íà ìàðêåòïëåéñå âûðîñ â äâà ðàçà https://bayra.market/oniks-finans-oo...d=13641&page=8
 Ïèòåðå Wildberries óñòóïèë ïåðâåíñòâî Ozon, íà êîòîðûé ïðèõîäèòñÿ 52% çàêàçîâ íà ìàðêåòïëåéñàõ https://bayra.market/galantereya-i-u...h-k1-00011186/
Ñðåäíèé ÷åê â îíëàéí-òîðãîâëå ðàñòåò, ïðè÷åì â èíòåðíåò-ìàãàçèíàõ ñèëüíåå, ÷åì íà ìàðêåòïëåéñàõ https://bayra.market/galantereya-i-u...i-k1-00000470/
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Òîâàð Äëÿ Ìàðêåòïëåéñîâ
1 ãîä 5 ìåñ https://bayra.market/galantereya-i-u...t_warehouse=56
Ðàññìîòðèì ðåàëüíûå ïðèìåðû, ÷òîáû ïîíÿòü, êàê ðàáîòà ñ ðåãèîíàìè ïîìîãàåò óâåëè÷èâàòü ïðîäàæè â ðàçû https://bayra.market/ip-klimenko/?category_id=20819
Ðåçóëüòàò: ïîñëå îïòèìèçàöèè ïðîäàæè òîâàðà âûðîñëè â 11 ðàç — ñ 6 åäèíèö çà 5 ìåñÿöåâ äî 11 åäèíèö â ìåñÿö â ìàå 2025 ãîäà https://bayra.market/myaso-kurica-subprodukty/page-2/
×èñëî êîìïàíèé èç Íîâîñèáèðñêà íà ìàðêåòïëåéñàõ ðàñòåò âûñîêèìè òåìïàìè, îäíîâðåìåííî íà ñòàäèè çàêëþ÷åíèÿ äîãîâîðà è âûãðóçêè òîâàðîâ íàõîäÿòñÿ áîëåå òûñÿ÷è ïðåäïðèíèìàòåëåé https://bayra.market/galantereya-i-u...i-k1-00000733/
Êàê è ÷òî âûãîäíî ïðîäàâàòü ÷åðåç e-Commerce https://bayra.market/oniks-finans-oo...25987&page=142
 ëèäåðàõ ïî îáîèì ïîêàçàòåëÿì Íîâîñèáèðñêàÿ îáëàñòü, Îìñêàÿ îáëàñòü è Êðàñíîÿðñêèé êðàé https://bayra.market/zhenschinam-ru/page-91/
Ïðè ýòîì ñàìûå âûñîêèå òåìïû ðîñòà îáîðîòà çàôèêñèðîâàíû â Îìñêîé îáëàñòè (3,2 ðàçà), Àëòàéñêîì êðàå (2,9 ðàçà) è Òîìñêîé îáëàñòè (2,8 ðàçà).
×èñòàÿ ïðèáûëü https://bayra.market/produkty-pitani...-20-paketikov/
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Äåòñêàÿ Îäåæäà Ìàðêåòïëåéñ
Êðàñíîÿðñêå (+6%), Ïåðìè (+1%) Ñàìàðå (+1%).
ñîçäàòåëü áðåíäà æåíñêîé îäåæäû Birdy https://bayra.market/galantereya-i-u...i-k1-00015326/
Àëèíà Ìàòâåéøèíà https://bayra.market/ip-klimenko/?ca...d=24683&page=2
Êàê ìû îðãàíèçîâàëè òîðãîâëþ íà ìàðêåòïëåéñàõ: ïðè¸ìû, îøèáêè è ïîäñêàçêè îò ñèáèðñêèõ ïðåäïðèíèìàòåëåé https://bayra.market/galantereya-i-u...76/?_ajax_data[yandex_metrika][added][0][id]=59790&_ajax_data[yandex_metrika][added][0][quantity]=1&_ajax_data[yandex_metrika][added][0][price]=848.00&_ajax_data[yandex_metrika][added][0][name]=Áðîøü Àðòèêóë: K1-00016386
ÏÂÇ Wildberries https://bayra.market/produkty-pitani...kolbasa-380-g/
 êîìïàíèè îòìå÷àþò: ïðåæäå ÷åì çàïóñêàòü ìàãàçèí íà ìàðêåòïëåéñå, ñòîèò ãëóáîêî ïîãðóçèòüñÿ â âîïðîñ ýêîíîìèêè https://bayra.market/ip-klimenko/?ca...page=64&page=9
Íà êàæäîé ïëîùàäêå óñëîâèÿ ðàçíûå, à íîâè÷êè ÷àñòî íå ìîãóò ãëóáîêî ïðîñ÷èòàòü ñâîè çàòðàòû https://bayra.market/produkty-pitani...ous-pak-350-g/
È ñàìó ïëîùàäêó íóæíî âûáèðàòü ñ óìîì: ïî ñëîâàì Âèòàëèÿ Êîæåìÿêèíà, îäíîãî èç îñíîâàòåëåé áðåíäà Muzzle, íà OZON ïîíÿòíûå èíñòðóìåíòû ïðîäâèæåíèÿ òîâàðà, çäåñü ïðîùå âûñòðåëèòü ñ íóëÿ https://bayra.market/odezhda-ru-5/de...elyy-rost-110/
Íî è êîìèññèè íåñêîëüêî âûøå, ÷åì íà äðóãèõ ïëîùàäêàõ https://bayra.market/galantereya-i-u...i-k1-00017884/
À íà Wildberries ÷àñòè÷íî óñïåõ ïðîäàâöà çàâèñèò îò óäà÷è, è êà÷åñòâî äîñòàâêè õóæå, çàòî íà ýòîé ïëîùàäêå áîëüøå ïîêóïàòåëåé https://bayra.market/galantereya-i-u...t_warehouse=56
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